In 2016, a group of friends came together to create the ultimate adventure vehicle. With nothing like it on the market, their mission was to make a bike imbued with style, speed, and spirit. What began as a Kickstarter campaign with a goal of 25 bikes quickly snowballed into the viral sensation that yielded more than 500 orders, jumpstarting the movement that became SUPER73.

Without investor backing or a marketing budget, SUPER73 built a brand encompassed by creators, artists, celebrities, and athletes. Our community of early adopters, now affectionately coined as "The Super Squad," put the brand on the map, wowing their family members, neighbors, and coworkers with "the wildest bike" they've ever seen. Weekly group rides started in Orange County but quickly spread to every corner of the US. Everyone who rode with SUPER added their fingerprint to the brand as it continued to spread worldwide. Custom bikes for Post Malone, Madonna, Will Smith, Anderson Silva, Paris Hilton, and dozens of others boosted SUPER73 to fame through viral videos and social content.

Years later, with hundreds of thousands of riders globally, we have become a tastemaker in the electric space, inspiring many to follow in our footsteps as we continue to define and design a new market of two wheel transportation.